This strobe-like dynamic composition with bright and bold colors reflects the energetic taste of the 7 Up brand. It lies somewhere between abstraction and figuration. Peaks' use of broad areas bold color identifies with color field painters of the early 1960s who were doing non-objective art. This work is masterfully rendered with a deep knowledge of academic training. Done in 1964, this illustration art looks as contemporary as any artwork one could ever find in any contemporary New York Art Gallery today. Bob Peak is as overlooked as he is talented. In the 1960s to 1980s Peak was a legend and gold standard for American Illustration.