In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond.

The group was both prolific and multi-disciplinary long before it became de rigueur. They with photography, sculpture, painting, mail art, video, installation, multiples, and performance. While the medium frequently changed, General Idea early introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles.

(The EyeEye crest, for example, reappears in 1993 as a benefit print for the International Festival of Authors)

This print comes from "Fear Management": a set of 8 prints that celebrates some of General Idea's favorite motifs by situating them on a crest. This showcases their clever blend of historical fantasy and invented patrimony.

Many of these self-mythologizing crests debuted in 1986 during their exhibition at the Albright-Knox Art Gallery in Buffalo entitled: The Armoury of the 1984 Miss General Idea Pavillion.

Centered on a hand-painted background, "Eyeyeye" is a bold crest that showing a trio of stylized wide eyes. Self-portraiture is a recurring and significant theme throughout General Idea's oeuvre, with many works depicting three elements or characters in campy, cartoonish, or absurd renditions.

Individual prints from "Fear Management" rarely come to market. While we are offering this specific print individually, we also have a complete unframed set available for purchase.

Condition: very good