The work is looking back into the early photographic experiments, failure and success stories, lost images, chemical formulas, or set-up secrets of the working process and the technical evolution behind the portrait, self portrait, up to the nowadays selfie, as a photographic artistic gender.

Hippolyte Bayard the author of Le Noyé may have been the first inventor of photography or just an impostor (as some researchers consider), but for certain he was the first to understand and use the true essence of photography as art, as well as the power of the artistic statement in front of a camera.

The reference to the Self Portrait as a Drowned Man (Le Noyé) also reinforces the discontent of the artist against the contemporary art market practices and the way the monetary value, prevails the artistic value of the art work and the artist’s effort to create it.