With this particular four-letter arrangement of L.O.V.E, Robert Indiana has created an image so powerful that it has been adopted all over the world.

"Pop Art is the American Dream, optimistic, generous and naïve!" —Robert Indiana

Created in its existing form as a Christmas card to be sent by the MoMA in 1964, the motif continues to be so successful that the artist has revived it in a variety of forms. Robert Indiana thus created Love, a monumental sculpture found at Love Park in Philadelphia. Many other towns across the globe have since made it famous: New York, Madrid, Singapore, Taipei, Shanghai, Montreal. In 1973 a US postage stamp revived the composition and 320 million copies were circulated. A pure pop image, with its mix of the top and bottom lines, the art and message of Love chimes with the definition given by the artist about the Pop Art movement.