Berkeley Square, London 14/18 October 2009

PRESENTING

KARIM RASHID - DAVID PALTERER - GAROUSTE & BONETTI - ANTONIO CAGIANELLI - LUCA SACCHETTI - ROMOLO STANCO - PATRIZIA GUERRESI MAIMOUNA - ROBERTO APOSTOLO

LONDON— The Pavilion of Art & Design, a new show in this city’s Berkeley Square that’s timed to coincide with Frieze Art Fair, is gaining momentum as it signs up international dealers before its October run, with 13 lined up so far.

Renamed from last year's Design Art London, which was limited to 20th-century and contemporary design galleries, this year’s fair will feature a more varied roster of dealers in design, decorative arts, jewelry, and fine art. The event’s location is considered key, since “most of the key clients who visit Frieze stay in hotels around the corner from Berkeley Square,” notes one contemporary-art dealer. Organized by the Paris-based Société d’Organisation Culturelle, the show has commitments from Van de Weghe of New York and Galerie Vedovi of Brussels, both specialists in classic contemporary works, as well as London-based galleries Faggionato Fine Art, Ben Brown Fine Arts, and Richard Nagy and New York design gallery Friedman Benda, Rossella Colombari Gallery , Edizioni Paola Colombari Gallery, Down Town, Clara Scremini Gallery , Carpenter works shop gallery Another half-dozen exhibitors have yet to be confirmed for the event, which is set to run October 14-18.