OPENING wednesday, april 22, 2009
Cocktail from 6.00 pm to 10.00 pm
Curated by Paola ColombariP> DESIGNERS INVITED: ANTONIO CAGIANELLI, DAVID PALTERER, PAWEL GRUNERT, KARIM RASHID, LUCA SACCHETTI, TERESA SAPEY, ROMOLO STANCO

ARTISTS: MAURIZIO VETRUGNO, CRISTIAN CASTELNUOVO, NILS-UDO

The annual event organized by the Edizioni Galleria Paola Colombari during the Salone del Mobile is dedicated this year to ecological design with the exhibition ECO TRANS POP, centered on the theme of “ephemeral ecological transfer” which goes beyond postmodern promiscuity in search of a new equilibrium which can shape a flexible and surreal discourse, both pop and contemporary. It is a manifestation of organic sentiment where action becomes neo-organic and free, with no particular style or definition, a return to an open evolution…to a passage which can be defined as "Trans".

Let us consider for a moment that the Architect Carlo Mollino was the father, in anticipation, of the postmodern through his visual language which steers function towards a metaphysical dimension of the project; and that the designer Ettore Sottsass carried out the passage from modernism to postmodernism by assigning the syncretism of freedom to forms and colors. Today the promiscuity between virtual and real leads us to a new dimension of space which influences many contemporary artistic expressions.

As declared by the critic Fredric Jameson, in today’s consumer society “reality seems to transform itself into images to the point that one can no longer distinguish between reality and fiction”. The contemporary mark wants to increasingly free itself from its postmodern label and enter into the trans-kitsch sphere which I call post-postmodern, even though many prefer to call it the new modernity.

Objects made with ecological materials can precisely counteract this new aspect, emphasizing the purity of materials such as wood, linen, leather, iron, wool, glass…with the force of mobility of a mark geared towards an indefinite tension, free and imaginary. TRANS POP is the birth of an opposing force.