JEON Joonho has been continuously attracting attention from the international art sphere through his unique interpretation of the socio-political environment of his country, Korea. Although the dominant narrative of his work is based on the Korean society, the multi-layered reality he depicts remains universal at its core with his commentary on the general conditions of human beings. Moreover, with his refined expertise in creating images using different media, he is more than unique in regard to his artistic depth and technical virtuosity.

In the current exhibition with his new works, JEON does not delve into social issues. Rather, the artist inquires about the fundamental issues of human existentiality, the gap between the reality and the ideal, the aperture between the worldly phenomena and what is behind them as well as about the fictional narrative that lies between the truth and the myth. Through the questions suggested by the artist, audiences are not only drawn to rethink about art, but also about the man-made myths surrounding the history of the world. The title of the exhibition, His niche, implies the artist himself and the audience in presence who caught in between the reality and the ideal, worldly phenomena and their hidden side, and the truth and the myth. The current exhibition features The Last Master, a work comprised of a wooden carving, mirror installation, and a novel written by the artist to generate the myth of its own. Artist’s message is accentuated by presenting the artwork and the novel together.

From 2009, JEON started collaboration with MOON Kyungwon and since then, artist’s individual work and collaboration have been progressing in parallel. In 2012, JEON Joonho and MOON Kyungwon participated in Kassel Documenta13 as the first Korean artist in the last 20 years. In the same year, they were awarded the ‘Noon’ Art Prize from Gwangju Biennale and also ‘The Korea Artist Prize’ from the National Museum of Modern and Contemporary Art, Korea. Selected as the representative artists of Korea, MOON and JEON will present their work at the Korean pavilion, 56th Biennale di Venezia in 2015.