The gallery was established within the heart of London's West End in 1974, and moved to Lexington Street, SoHo in 1987, changing the name to Jill George Gallery in 1991. While there, the gallery represented paintings, drawings, watercolors, monoprints, and limited-edition prints by British Contemporary artists from the established artist to the recent graduate, holding exhibitions every five weeks with a permanent selection of originals and prints. Continuing the gallery's interest in young artists, exhibitions of the work of recent graduates were held every 18 months. The gallery donates a prize to the Royal College of Art printmaking department and offers an exhibition alternate years to six graduates. Both abstract and figurative work is represented.
The gallery organizes commissions on behalf of the artists, works closely with architects and interior designers, provides the ancillary services from the selection to the installation. The gallery participates in international art fairs, as well as the London art fairs.