Timeline

Jorge Matas is a self-made artist and professional in the field of visual communication, who lives in Florida. Born in Spain in 1953 and raised in Venezuela, Matas found his vocation early in life, while assisting his father at the family’s graphic design business in Caracas. Matas began his own design firm in 1970, working independently as a successful graphic designer/commercial artist with a substantial clientele of local and international corporations that trust him with their marketing and advertising design needs. As a very well-rounded professional, Matas develops corporate image, brand image and packaging projects for his clients, who often assign him special creative projects –including murals, sculptures and trophies. His strong drive to experiment with materials and tools, colors and textures, forms and perspectives is what best defines Jorge Matas. This drive, which he first identified and followed at the age of nine during the course of the apprenticeship of sorts that began in his father’s studio, has remained a constant throughout the artist’s life. The most recent result of this lifetime search, seldom shared with the public, is “a mature language of absolute aestheticism”, “a model of abstract beauty in which the spectator becomes subject to the sheer enjoyment of harmonies of shape and color”.